THE Total service station on the corner of 14th and Davidson Avenue in Northcliff, Johannesburg, has taken another step in the direction of full environmental sustainability with its recent installation of Eco Wash, the award-winning, water-saving car wash.

Total 14th Avenue was chosen as the South African pilot site for sustainability and environmental friendliness, following similar pilots by the Total Group in Germany and Indonesia.

The new-look Total 14th Avenue opened for business in July 2012 and owners Shiraz and Aysha Bhana have been overwhelmed by support from the community for its eco-friendly features including solar panels, natural lighting, reharvesting of water and recycling initiatives.

Shiraz Bhana comments: “We’ve had tremendous feedback from customers, many of whom have become our friends. The Eco Wash offering ties in with Total’s philosophy of being active in the field of environmental innovations, sustainable energy and growing positive involvement in communities. The ultimate goal is for Total 14th Avenue to be as green as we can be. We have to think of future generations and do everything we can to save and protect our environment.”

He added said: “Our customers are delighted with Eco Wash, which leaves cars with a brilliant shine. They enjoy the excellent coffee and pastries from our Mug&Bean outlet inside the store while they wait for their cars to be washed. We are excited about this addition to our eco-friendly outlet, which takes us a step further with our ongoing commitment of serving our community with eco-positive products.”

Kim Hockley, Total’s Offer Development Manager, commented: “Total’s group norm is to roll out new concepts to create environmentally friendly spaces which endorse our corporate identity.”